See how established men's brand old spice targets millions on instagram with both user-generated content & social media influencer marketing. To make things more difficult, unilever announced it would be launching a big campaign for dove men+care in this low-involvement category, how could old spice generate excitement with guys who are not currently old our media strategy for the launch was simple: instead of spending money on the super bowl , we. Case study smell like a man for old spice by wieden + kennedy. As tnw reports, the old spice social media team had secretly been collecting people's – and especially celebrity – questions and responses across posted in branding, case studies, marketing solutions, social media best practices, traditional media and advertising, youtube and video | 28 comments. Britton taylor of wieden + kennedy presented a case study of old spice's swagger campaign earlier this week at effie worldwide's 'ideas that worked' webinar since the swagger campaign, old spice has continued to dominate in the arena of online and social media campaigning unless you live.
While you think that old spice will see a definite roi, it's not a case study until they do i'd like to see your next blog post in the months ahead show the roi with numbers direct from old spice as a result of their youtube campaign show us the goods and i will believe you otherwise, while social media. Latest innovations the “smell like a man, man” campaign: pginnovationcom • old spice's newest campaign featuring the handsome, witty and chisel-chested old spice male grooming and a breakthrough advertising campaign, old spice is now the leading male body wash and deodorant brand in the united states. Which social media marketing lessons can we learn from old spice's rebranding campaign posted on 18 an example of a 75 years old company that reinvent and sustain itself via the use of social media back when old spice they have become a case study in how to do rebranding right but what.
Wieden + kennedy portland's case study behind the old spice responses campaign. Wieden + kennedy portland's case study behind the old spice responses campaign source: study/20896.
A good way to learn more about social media is to study in detail the most successful examples in this post i'm going to study what was done, the order in which activities were conducted, the result and what that made the old spice campaign to the world's most successful campaign where social media. In 2010, old spice launched the highly successful “smell like a man, man” campaign this campaign, created by wieden+kennedy, was one of the most memorable and creative campaigns of all time it changed the way companies use social media to engage their customers the first commercial featured.
Social media solution: the solution was the now infamous “the man your man could smell like” ad, which features former nfl wide receiver, isaiah following the launch of the ad campaign, the company's sales more than doubled, their website traffic increased by 300%, the old spice youtube. If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-american football star called isaiah mustafa was drafted in to save old spice from oblivion. Earlier this month, social media darlings around the internet were singing the praises of old spice, with mashable claiming that the now infamous campaign was the future of marketing and that the agency involved, wieden + kennedy, had set a standard marketing experts will admire and follow in the.
Old spice viral campaign analysis: key factors of a successful digital campaign and key figures results and analysis. Old spice has struck a perfect balance of content and advertising, but the fact of the matter is, other companies can, too we caught up with a couple of writers behind the old spice campaigns and delineated their keys to success 1 put the focus on short, snappy video content a recent online video study. The following case study for old spice was written by sarah rowe, a social media marketing student at ecu her references are listed at the end of the story: students look at your campaign, now back to me, now back to your campaign, now back to me sadly, your campaign isn't mine, but if you stopped producing boring,.